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Digital MarketingIntermediate31 lesson

Performance Marketing

The Performance Marketing Online Course at Mantra Institute is designed to help students, business owners, freelancers, and working professionals develop practical skills in online advertising, paid marketing campaigns, lead generation, and conversion optimization.

What you will learn

  • ✅ After completing this course, you will be able to:
  • ✅ - Understand performance marketing concepts and strategies.
  • ✅ - Create and manage Google Ads campaigns.
  • ✅ - Run Facebook and Instagram advertising campaigns.
  • ✅ - Generate quality leads for businesses.
  • ✅ - Develop effective advertising strategies.
  • ✅ - Understand audience targeting and retargeting.
  • ✅ - Track conversions and campaign performance.
  • ✅ - Analyze advertising reports and marketing data.
  • ✅ - Optimize campaigns to improve ROI.
  • ✅ - Manage marketing budgets effectively.
  • ✅ - Create landing pages for lead generation.
  • ✅ - Develop performance marketing strategies for clients.

About this course

  1. Course Overview The Performance Marketing Online Course at Mantra Institute is designed to help students, business owners, freelancers, and working professionals develop practical skills in online advertising, paid marketing campaigns, lead generation, and conversion optimization.

Performance marketing is one of the most effective digital marketing strategies, where businesses invest in advertising campaigns to achieve measurable results such as website traffic, leads, sales, app downloads, and customer engagement.

In this course, you will learn how to create, manage, analyze, and optimize advertising campaigns using popular platforms such as Google Ads, Facebook Ads, Instagram Ads, and other digital advertising tools.

Our practical training approach helps learners understand real-world marketing strategies and develop the skills required to manage advertising campaigns professionally.

Curriculum

Google ads 1 lesson
Introduction to Google Ads Text lesson Free preview
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Google Ads is an online advertising platform developed by Google that allows businesses, organizations, and individuals to promote their products and services across Google's advertising network.

With Google Ads, advertisers can display their advertisements on Google Search, YouTube, websites, mobile applications, Google Maps, and other partner platforms.

Google Ads works mainly on an auction-based advertising system. Advertisers select keywords, define their target audience, set an advertising budget, and create advertisements to reach potential customers

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